News
February 14, 2024
Fajita Pete’s Franchisees Merge to Create Fajita Empire in Texas
Ft Bend Fajitas, LLC Dba Fajita Pete’s, the leading purveyor of fresh Tex-Mex delivery, takeout, and catering in Houston, today announced its exciting merger with MPB Fajitas, Austin’s Tex-Mex catering leader. This strategic partnership unites two top Fajita Pete’s franchisees, solidifying their footprint across two of Texas’ hottest markets.
“We’re thrilled to welcome MPB Fajitas into the Ft Bend Fajitas family,” said Jason Middleton, Managing Partner at Ft Bend Fajitas. “This merger represents a pivotal moment, allowing us to leverage our combined strengths and deliver the freshest, most flavorful Tex-Mex experience to an even wider audience across Texas.”
The combined company boasts an impressive presence, with:
6 Ft Bend Fajitas locations in the Houston DMA: Hedwig Village, Energy Corridor, Memorial Park, Garden Oaks, Cypress and Katy-Seven Lakes.
2 MPB Fajitas locations in Austin: MoPac and Cedar Park.
1 upcoming location in West Lake Hills, Austin: Expanding the reach within the capital city.
2 additional Austin locations planned for 2025: Further solidifying Fajita Pete’s dominance as the Austin delivery and takeout leader.
Development agreement for continued Austin expansion: Fueling future growth within the vibrant Austin market.
This merger unlocks significant synergies, allowing the combined company to:
Enhance operational efficiency: Leveraging expertise and resources to optimize delivery, takeout, and catering services.
Expand catering capabilities: Bringing the authentic Tex-Mex experience to more corporate events and private gatherings.
Strengthen brand recognition: Building upon the legacy of Fajita Pete’s to become the undisputed Tex-Mex delivery, take-out, and catering leader in Texas.
“Joining forces with Ft Bend Fajitas allows us to amplify our reach and impact,” said Michael Blalock, Managing Partner at MPB Fajitas. “We’re excited to share our unique flavors with a wider audience, while learning from Ft Bend Fajitas’ expertise to elevate the overall experience for our loyal customers.”
This merger signifies a major step forward for Fajita Pete’s, paving the way for continued growth and Tex-Mex domination in Texas. With a passion for fresh ingredients, authentic flavors, and exceptional service, the combined force of Ft Bend Fajitas and MPB Fajitas is poised to deliver an unforgettable Tex-Mex experience to every corner of the Lone Star State.
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